Gluten-Free, Soy-Free, Nitrite-Free: Why Clean-Label Chicken Is Winning in Grocery

Something has shifted in Ontario grocery stores over the last several years. Consumers are reading ingredient labels. They’re asking what’s in their frozen chicken beyond the chicken itself. And what they’re finding on many labels — modified starches, soy protein, sodium phosphate, nitrites, artificial flavours — is pushing them toward products that are more transparent […]